Building a successful business is all about marketing and positioning your products and services in front of the right audience. If potential customers do not know about your product, they will never become real customers. If your sales team does not have the right lead flow, you can never grow your business.
Google My Business
Google My Business Profile has become one of the most effective free marketing strategies, especially for local businesses. This free listing allows your business to appear on Google Maps, the local section of Google Search, and the side knowledge panel of Google Search. To get increased exposure to relevant searches by nearby customers, fill out your Google profile and optimize each section.
Invest in a quality website/landing page.
Whether you own a brick-and-mortar store or an online shop, the user experience on your website can make or break that significant change with potential customers. Think of it as an appeal to stop when you are selling a home. A potential new customer may come to your business on social media or on the recommendation of a friend, and they hop on their laptop or smartphone to see if you have a website. To determine whether you need a website or a landing page for that important first engagement, let’s take some time to understand the purpose of each:
A website is the main, interconnected set of webpages that your business owns. It can list your location, hours, and company story, or be included in a digital list of goods and services.
The landing page is associated with a specific offer and is often designed to drive traffic to a specific marketing campaign.
A business blog
A business website should have a blog section. Your business is selling products or services. This means that you have extensive knowledge on those products and must have invested in research and development. You can have a team of experts with in-depth product and market knowledge. They keep up with related trends in the industry,y and they keep a close eye on competitors. They also look at how customers are consuming your products and services. And they know exactly what these customers want.
Good Content
No one goes online to realize that they are reading a textbook or a string of keywords. If you are still filling in keywords in your content, please, for all our sakes, stop now. Today’s online audience responds to engaging, creative, and valuable content. This is especially true when it comes to your company blog. The blog sees customers in the first place when they have questions about what you do or how you can help them. The posts they receive should have an authentic voice that honors the reader.
Create a social media marketing strategy.
Social media marketing is the fastest-growing web marketing channel today, and it is unlikely to slow down anytime soon. I recommend focusing on “The Big 5” social networks: Facebook, Twitter, LinkedIn, Google Plus, and Pinterest. Focus on these major networks – or choose just one – and start building the following on social media. Just remember, social media aims to be social first. Follow that golden rule above self-promotion, and you will see results.
